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Western Washington Honda Dealers: A True Partner for Trails and WTA

Posted by Brynna Counts-Morgan at Feb 06, 2024 08:59 PM |
Filed under: Partnerships

We're grateful to have Western Washington Honda Dealers as a corporate partners with shared values around community and the outdoors. Here's the incredible impact they had on our work in 2023. By Brynna Counts-Morgan

When WTA was approached by Western Washington Honda Dealers about partnering to support trails, we were excited. WTA is always on the lookout for corporate partners with shared values around celebrating community and time spent outdoors. Even with how happy we were to embark on our work together, we had no idea how meaningful and successful this partnership would feel one year in. Here’s the incredible impact that Western Washington Honda Dealers has had on WTA in 2023:

Helping hikers discover WTA

One of Western Washington Honda Dealers’ partnership goals is to help more people discover WTA’s resources that help people get outside. So they began donating WTA memberships to anyone who purchases or leases a new Honda from one of their 18 dealerships. To date, WTA has gained nearly 800 new members from this effort. 

WTA has also been featured in local Honda television ads, which has led to an increase in the number of people using our Hiking Guide and online tools. We’ve also partnered with Western Washington Honda Dealers on news segments with Fox 13’s “Passport to the Northwest” that feature WTA’s trail work, Hiking Guide and Hike-a-Thon. One of WTA’s biggest values is helping people get outside safely, so this boost in awareness for our resources is a huge win. 

Three WTA-wrapped Hondas are poised on a snowy forest road.
Western Washington Honda Dealers has had an incredible impact on WTA. Photo by Erika Haugen-Goodman

Powering trail work 

Western Washington Honda Dealers has also supported WTA in the area they know best: vehicles. They’ve generously provided WTA with a Honda Passport TrailSport to support our Outdoor Leadership Training program and other outreach events. They also provided us with two Honda Ridgeline trucks to haul tools to trails and take on bumpy backcountry roads. These three Hondas have helped WTA complete countless hours of trail work and outreach events, and we couldn’t be more grateful.

Several local Honda dealership employees have even joined WTA on Tiger Mountain to help build a new trail in this well-loved recreation area. By working together, staff from WTA and Western Washington Honda Dealers were able to create new tread and remove logs from the path of the new trail. 

Thank you, Western Washington Honda Dealers, for letting WTA Drive Good™ with you.

This article originally appeared in the Winter 2023 issue of Washington Trails Magazine. Support trails as a member of WTA to get your one-year subscription to the magazine.

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